We’re big believers in a well-crafted email campaign. Email may not be the newest channel, but its reach is still remarkably strong. What many people don’t realize is that we often set up these campaigns in Copernica.
Cross-sell email: Say a customer buys a bathrobe. An automated email can follow, featuring a towel made from the same fabric. And of course, this works for plenty of other product types too.
Follow-up email: Imagine a logged-in visitor browses lots of products but doesn’t buy anything. We can send them a quick reminder that the items they viewed are still available, perhaps paired with a discount code.
Loyalty campaign: After their fifth order, a customer receives a discount code. Customers who place multiple orders above a certain amount receive one too. Celebrating a birthday? Here’s a little gift in the form of a discount code.
Win-back campaign: We miss you! When a visitor hasn’t logged in to the website for a set number of days, tempt them back with a story, an attractive offer, or a discount code.
Shopping cart: Abandoned cart! We can send a first reminder that highlights all of the product’s key selling points. If a visitor filled their wishlist instead of their cart, a similar email can go out.
Repeat purchase: How long does a product last? Once you know how long a customer typically uses it, you can send a timely email prompting them to buy again. You can also target your emails more precisely, for example by brand, print, or product type.
Data enrichment: Email customers who, for example, received their complete order within a day and ask them for a review. You can also collect additional details such as date of birth, gender, and interests, and use them as the basis for future emails.
In short: There are plenty of ways to approach your email marketing, whether you run one campaign or six. We’d be glad to help you set everything up in Copernica and push your conversion rate higher. Want to get started or talk it through first? Get in touch with us.
