Meet Magento Florida 2026: AI and the future of e-commerce

Danny also took the stage with his talk “Built by the Community: How We Build and Improve Magento Open Source Docs.” Now that people increasingly turn to AI agents with their questions, in-person conferences matter more than ever. This is where we come together to explore where e-commerce is heading, and where we as a community actually want it to go.

AI for online store content and structure

The central theme of Meet Magento Florida was, without a doubt, artificial intelligence (AI). The first workshop of the two-day event got straight to practical ways to use AI to improve online store content and structure. There was also an in-depth discussion of a new question: how do you make sure AI agents index your online store properly?

We’ve been optimizing for search engines for years, but optimizing for AI agents brings its own set of challenges. The good news: if you’ve invested seriously in SEO in recent years, you already have a clear head start.
Keeping your content unique is still crucial, even when AI generates part or all of it. Steer clear of “AI slop”: mass-produced, generic content that hurts both your brand and your visibility.

An online store should focus first and foremost on the best possible user experience, giving shoppers just the right amount of information to make an informed purchase decision. At the same time, you need to account for the search engines and AI bots crawling your site. AI agents are smarter than traditional search engines, but they don’t always navigate online stores efficiently yet. That makes page structure and structured data more important than ever.
One type of structured data really stands out: the FAQ (Frequently Asked Questions). Presenting questions and answers in a structured format increases the chances that AI agents like ChatGPT and Gemini will cite your site.

Agentic Commerce

That brings us straight to one of the biggest challenges online stores face: how do you get users to click through from an AI citation, and how do you make sure your products show up at all?
This emerging space is known as Agentic Commerce. Gemini already lets shoppers buy a product right from the chat, without ever visiting the online store. In ChatGPT, this is currently limited to large online stores, but it’s only a matter of time before it’s available to everyone.

Wondering how best to respond as a merchant or agency? Email us at info@cream.nl and we’ll be happy to tell you more.

Using AI to work more efficiently

AI doesn’t just play an important role on the front end of your online store. Behind the scenes, it has a wide range of uses, from dynamic pricing strategies and (predictive) analytics to more efficient customer service processes.
Among the merchants, agencies, and technology partners at Meet Magento Florida, the consensus was clear: the best results come from combining AI with human judgment.

Improving the Magento Open Source documentation

Danny Verkade has spent seven years in various roles helping strengthen the Magento ecosystem. Now, in his final year as a board member of the Magento Association, he’s focusing on renewing the Magento Open Source documentation for merchants.
In his talk “Built by the Community: How We Build and Improve Magento Open Source Docs,” he explained why a complete rebuild was necessary and walked through the challenges the team ran into during the relaunch.

AI is put to good use in this project as well. Magento knowledge is scattered across countless sources online, and an AI agent can bring all of it together. The real innovation lies in using multiple AI agents: one gathers and structures the information, another checks and improves it, and the cycle repeats until a high-quality article takes shape. Of course, a Magento specialist still reviews every article at the end.
Major progress has already been made, but some topics still need to be explored in more depth. That’s why Danny called on the community to help create high-quality, future-proof documentation for Magento merchants.

The video of the talk will be online soon, and we’ll share it here too.