Hyvä Equinox: what’s new in Hyvä Commerce
Hyvä released Equinox in October 2026. The update brings new options for presenting your products, creating content, and managing your store.
In this article, we walk through the most important updates to Hyvä Commerce and show what they mean for your online store in practice.
What is Hyvä Commerce?
Hyvä started out as a faster, lighter alternative to the standard Magento frontend: the part of your online store that customers see and interact with. The result is faster load times and a smoother user experience, including on mobile devices. Since then, Hyvä has grown into a broader platform with solutions for different parts of your online store.
Hyvä Commerce builds on that foundation. It combines the fast Hyvä theme with its own checkout, a visual editor for building pages and creating content (Hyvä CMS), and an admin environment that’s easier to use.
Equinox brings updates to every one of these components. Here’s a rundown of the most important changes.
Generating content with AI
One of the standout additions in Equinox is AI Content Generation. Give it a short brief, and it creates a first draft of a page or section that you can then easily refine in the editor.
It’s especially useful for content you need on a regular basis, like a landing page for a promotion, an introduction to a new product category, or an FAQ block. Instead of staring at a blank screen, you’ll have a first draft within seconds, complete with a design that matches your online store.
Presenting your products
The Category Merchandiser makes it easy to control the order in which products appear within a category. You do it visually: drag products into place in an overview or assign them a specific position. For example, you can put bestsellers at the top and move products from a previous collection further down.
Linked Products lets you connect separate products through a shared attribute, such as color or size. Take a sofa that comes in five different colors. Each color keeps its own product page and URL, which makes them easier to find in Google. At the same time, customers can easily switch between colors right on the product page.
Creating content
The Form Builder lets you create forms in the same editor you use to build your pages, whether that’s a quote request, a return form, or a feedback form. You choose the fields, add explanations where needed, and decide which team receives each submission. Forms can be reused across multiple pages, span several steps, and be forwarded automatically to other systems, such as your CRM.
Emails and newsletters
Hyvä CMS now also lets you visually design order confirmations, shipping emails, and newsletters. Customer and order data, such as the customer’s name and order details, is filled in automatically. You can also preview each email, check how it displays in different email clients, and send a test email.
Store management and checkout
The Liveview Editor, which shows your changes directly on the page, has been improved. Expanded admin permissions also give you more control over who can access which parts of your online store. That’s especially useful if you manage multiple countries or brands from a single Magento installation.
Store Credit lets customers apply a credit balance to their purchases, such as a refund they received as store credit after a return.
The checkout has also been improved in several ways. Customers can switch more easily between a saved address and a new one, the login process is better protected against bots, and additional address fields are handled more effectively.
Curious what’s possible for your online store?
Whether you’re already using Hyvä Commerce, just the Hyvä theme, or still the standard Magento frontend, Equinox gives you new ways to optimize your online store.
At Cream, we work with Magento Open Source and Hyvä every day. Want to know what Equinox could do for your online store? Marcel is happy to help you explore your options.
