Cream sits down with Webwinkel Vakdagen
We were recently interviewed by OGZ, the organization behind Webwinkel Vakdagen. They asked us a few questions about our vision for online stores and the web trends to watch in 2013, and we’d like to share our answers with you.
Can you give us a quick introduction to Cream?
Cream is a full-service internet agency. We help businesses make their e-commerce strategy a success, and maximizing return is at the heart of everything we do. We build our online stores on Magento, today’s leading e-commerce platform. We’re passionate about the internet and have a sharp eye for quality, and we’re known for open, direct communication. Because our whole team is based in the Netherlands, we can act decisively and adapt quickly.
What are the web design trends for 2013?
Mobile is becoming more and more important, as consumers increasingly use mobile devices to visit online stores and place orders. We also see a clear difference between tablets and smartphones. Among our clients, conversion on tablets is often as high as on PCs, or even higher. Smartphones, on the other hand, are still mainly used for browsing and research, and consumers are less likely to complete an order on them. That’s why an online store needs to work well on every one of these devices, and this is where responsive design plays a key role. A responsive website gives consumers the best possible user experience, whether they’re on a PC, laptop, tablet, or smartphone.
You’ve been nominated for the Dutch Interactive Awards with Sluban. Can you tell us what Sluban is and what’s behind its success?
Sluban is an alternative brand of building bricks that fit perfectly with other brands’ bricks. It stands out for its affordable prices and its unique themes and sets. On the website, we gave each theme its own distinctive look and feel, bringing the different sets and minifigures to life. Letting visitors experience the products this way online helped us connect consumers with the brand. The result: more visitors to the website, who also stay longer. Several dealers have reported more in-store traffic for Sluban products, because it’s so easy for visitors to find a retailer online.
What can attendees expect from your talk at Webwinkel Vakdagen?
In our presentation, we’ll show how Sluban’s website and online store came together. We’ll take the audience from the start of the project through each phase that led to the final product you can see online today, covering the ideas, the pitfalls, and the lessons we learned along the way. Expect a talk packed with practical tips that current and aspiring e-commerce managers can put to use right away.
What do you expect from Webwinkel Vakdagen?
This is Cream’s fourth time taking part in Webwinkel Vakdagen, and our booth has always drawn a big crowd. With the event growing more successful every year, I expect our booth and our talk to be busy and lively once again. At the show, we’ll talk with visitors about their e-commerce strategy and the possibilities Magento offers. I’d like to invite everyone to stop by our booth, A42, and meet our team.
We can’t wait!
