Summer is here! We’re hoping for sunny days, pleasant temperatures, and a barbecue to round off the evening. Fingers crossed for a great summer. If you find yourself with some spare time this summer, it’s a good moment to fine-tune your email marketing for next quarter (or sooner).
What might you have overlooked in the past six months, and what deserves your attention now? Here’s a quick rundown.
Great content
Nobody looks forward to a generic email full of boilerplate copy, and that includes you. High-quality content should be the norm, not the exception.
Mobile
It may go without saying, but make sure your emails are easy to read on mobile. Your message should stick with readers after they’ve opened, scrolled, read, and closed it. Here’s a number to consider: 51% of emails are opened on a mobile device. Have you checked how yours look on a phone? Keep it simple and effective.
Timing
Imagine you have plenty of customer data. When you know where and when your customers open your emails, you can segment more precisely and make every message more relevant and personal. You’ll know which messages your customers want, and when and where they want to receive them. A quick A/B test with your customer database will give you the answer.
Animation
Design gives you plenty to work with. One thing I’ve noticed in my Google Nest reports is the use of animated GIFs. They make the email feel a little more interactive and keep me reading a bit longer. I also click through more often than I do with other emails.
Want to do even more with email marketing? Read my post about the different campaigns we often set up with Copernica.
