Marcel van Wijk, Operations Director at digital agency Cream
Marcel van Wijk (born 1983) has been developing online applications since 1999. As Operations Director, he focuses on the latest developments in integrating email marketing software with Magento online stores and websites.

Presentation: Building a successful, profitable Magento online store

The story of Hair & Body Beauty and their online store is an inspiring session well worth attending. It’s an excellent example of healthy, carefully planned growth. Even in a highly competitive market, HBB24.nl sold its products so well, so quickly, that it had to expand. Within a year, the company had earned back the full cost of building its online store and even needed a new warehouse. We’ll show how we built the store together with HBB24 so the team can efficiently manage & distribute more than 6,000 products across the Netherlands and Belgium.

Feriba Sabory, Project Manager at Buckaroo
Feriba Sabory has a background in International Business and Management and earned her master’s degree at Nyenrode Business University. She has been with Buckaroo for more than 3.5 years, where she works as both a trainer and a project manager.

Presentation: How optimizing your payment process boosts conversion

Which payment methods does your online store need to offer? How can you increase conversion in your payment process? How can you handle outstanding invoices, returns, and bookkeeping more efficiently? Buckaroo will cover these questions and more. You’ll get a tour of the online payments landscape, along with a behind-the-scenes look at how to set up your store’s payment process for less manual work and higher conversion!

Jan Willem Doornbos, Country Manager at Copernica Marketing Software
Jan Willem has been with Copernica BV since early 2010. With a fresh, innovative perspective, he’ll walk you through the latest trends and technical possibilities in online dialogue marketing.

Presentation: Email marketing for online stores: tips & tricks

Want to generate more conversions from your online store? Email marketing offers a great opportunity to do just that. Online retailers collect valuable information through their stores, yet often leave plenty of opportunities untapped. Data drives relevance! In this session, Copernica shares tips & tricks for taking full control of your customer data and using it to get the most out of your email marketing. Using real-world examples, we’ll show how timely, relevant communication delivers results quickly and efficiently.