Emerce Retail: The future of omnichannel and cross-channel commerce
On March 16, I attended Emerce Retail as a guest of Emerce. Emerce Retail is the conference on retail innovation, covering topics such as mobile, CRM, marketing, and technology. For me, it was the perfect chance to pick up new insights in the sessions and to hear, over coffee, how other store owners are finding Magento 2.
One presentation that really stood out for me was by Ine Polak of GFK. She talked about “what’s going on in Ecommerce” and shared some highlights from the Thuiswinkel Markt Monitor. Along with some upbeat growth figures, with Ine pointing to health and beauty and to food and near-food as the segments on the rise, she also cautiously suggested that mobile shopping has become the new standard.
That came as no surprise to us. Many of our clients are very close to the point where mobile sales overtake desktop sales! It’s one more reminder of how important it is to have a mobile strategy too.
Finally, Ine explored the challenges (and opportunities) that voice search, or simply voice, presents for retailers. Voice lets you speak your search query into your phone or a voice-controlled device such as Amazon Alexa or Google Home. It’s changing the way people search and is expected to be “the next big thing.” Some market analysts predict that by 2020, between 30% and 50% of all searches will be done by voice.
Voice has a huge impact on SEO, and responding to it is a major challenge for (online) marketers. When consumers search without naming a specific brand, Google or Amazon will decide which product actually gets ordered. All the more reason to start experimenting with voice on your e-commerce platform. Curious how voice can work with Magento? Get in touch with me.
