An evening of knowledge, inspiration, and pizza, all about fast e-commerce platforms
On September 17, 2026, Cream is hosting a meetup on one of the most important topics in modern e-commerce: frontend performance.
A fast online store is no longer just a technical challenge. Performance directly affects user experience, conversion, SEO, and how future-proof an e-commerce platform is. For this evening, we’re bringing together professionals from across e-commerce to share knowledge, swap experiences, and get inspired.
For everyone working in digital commerce
This meetup is for developers, e-commerce managers, technical leads, and other professionals involved in building, managing, or improving e-commerce platforms.
Whether you work on frontend development every day, are responsible for an online store’s performance, or simply want to understand what a modern frontend can do, you’ll get valuable insights and the chance to swap experiences with peers.
Three experts, one shared focus: frontend performance
How do you build e-commerce frontends that are fast, scalable, and future-proof? At this meetup, Edwin, Karlijn, and Sean each bring their own perspective on frontend performance.
From technical choices and optimizations to real-world lessons, expect an evening packed with knowledge, inspiration, and concrete takeaways for anyone working with modern e-commerce platforms.
Our speakers
Edwin Bos
Lead Frontend Developer @ Cream
Faster than a click
Imagine a browser that knows what you want before you click. It sounds like telepathy, but today’s native browser features can make a multi-page app feel just as instant as a single-page app.
But instant doesn’t automatically mean good. Rely on these APIs and you’ll soon run into a series of concrete UX problems.
In this talk, Edwin shows how to spot and solve those problems, so you can build sites that are as fast and user-friendly as possible.
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Karlijn Löwik
CEO & Co-founder @ RUMvision
Web Performance in 2026: CLS-LCP-INP-MCP-AI-WTF?
A fast site drives real growth. Several studies show that even small differences in load time can have a noticeable effect on conversion and user behavior. But let’s be honest: building and maintaining fast sites often feels like getting lost in an endless alphabet soup of metrics, tools, and rules. CLS, LCP, INP, MCP, AI… WTF indeed.
In this talk, Karlijn takes you beyond standard lab scores and into the messy real world. All those acronyms and tools are well and good, but in the end it comes down to one fundamental question: how fast is fast enough for your business? We’ll look at how to cut through the noise, where AI and smart tooling can finally take real work off your plate, and how to get your business goals and frontend code working seamlessly together.
Sean van Zuidam
Frontend Wizard @ Hyvä
Prevention beats cure: building Magento online stores that don’t slow down
Most performance work starts once something is already slow, with measuring and fixing. This talk focuses on the earlier decisions that keep performance from degrading in the first place, from native HTML and progressive enhancement to CSS architecture and code reviews. Expect a practical look at building online stores that stay fast by default, with concrete examples from Magento and Hyvä development.
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The program
5:00 p.m. – Doors open
Join us at Cream from 5:00 p.m. onward.
5:30 p.m. – Welcome from Danny Verkade of Cream
A short introduction to the evening and the program.
5:40 p.m. – Karlijn Löwik – RUMvision
Web Performance in 2026: CLS-LCP-INP-MCP-AI-WTF?
6:10 p.m. – Pizza and networking
Grab some pizza and a drink, meet the other attendees, and swap experiences.
7:00 p.m. – Edwin Bos – Cream
Faster than a click
7:30 p.m. – Sean van Zuidam – Hyvä
Prevention beats cure: building Magento online stores that don’t slow down
8:00 p.m. – Drinks and conversation
Time to share experiences and keep the conversation going over a drink.
9:00 p.m. – End
Small and personal
We’re deliberately keeping this meetup small. With a maximum of 25 spots available, there’s plenty of room for interaction, questions, and good conversations with the speakers and other attendees.
And of course, we’ll keep you fueled. We’re taking care of pizza and drinks, so there’s plenty of energy left for good conversations after the talks.
📅 Date: September 17, 2026
📍 Location: Cream, Leeuwenhoekstraat 134, 2652 XL Berkel en Rodenrijs
🕖 Doors open: 5:00 p.m.
🏁 Ends: around 9:00 p.m.
🍕 Included: pizza and drinks
👥 Capacity: up to 25 attendees
Don’t miss this inspiring evening. Sign up now using the form below.
We look forward to seeing you at Cream on September 17!
