Cream at E-commerce Live: Composable without the hype
On Thursday, May 28, 2026, the Beurs van Berlage in Amsterdam will once again host E-commerce Live, the event where e-commerce professionals gather for inspiration, real-world case studies, and insights into the future of digital commerce. This year, Cream and Hyvä are presenting the session “Composable without the hype: how BeautyPlaza innovates with Magento and Hyvä”. Danny Verkade and Tom Ketels will show how BeautyPlaza is building a future-proof e-commerce architecture on Magento Open Source and Hyvä. Forget abstract theory about composable commerce. This is a down-to-earth case study about choosing a platform, keeping your options open, and staying flexible and in control as e-commerce keeps evolving.
About Emerce
E-commerce Live
Emerce E-commerce Live! is the biggest, most comprehensive e-commerce day for passionate professionals and decision-makers in digital business, and the go-to event for everyone who matters in e-commerce. On May 28, 2026, the Beurs van Berlage becomes the buzzing heart of the industry, with a remarkably varied program of strategy sessions, panel discussions, on-stage interviews, case studies, and roundtables. It’s a full day packed with inspiration.
Will we see you there?
Curious what composable commerce looks like in practice, without the hype or unnecessary complexity? Join our session at E-commerce Live.
Location: Beurs van Berlage, Amsterdam
Date and time: May 28, 2026, 2:00–2:30 p.m.
Room: Stage 4
Speakers: Danny Verkade & Tom Ketels
