Mobile internet use has grown significantly in recent years, and that naturally matters to online store owners. Around 72% of people in the Netherlands now own a smartphone or tablet and regularly shop online. A mobile website almost always offers the same functionality as the desktop version. In my own experience, shopping on a mobile-friendly website is quicker and easier. You don’t have to zoom in to read a bit of text, for example, and the whole layout is much clearer.
Google’s Mobile-friendly tag
Google will soon start rewarding mobile websites that pass Googlebot’s check with a “Mobile-friendly” tag, and those sites will also be easier to find in Google search. For Google users on a phone or tablet, sites with this tag are more appealing to visit. Use this link to check whether your website already meets Google’s requirements for the Mobile-friendly tag.
Mobile checkout
Checking out on a mobile-friendly website is much easier and faster than on a site that isn’t. The fields for entering your details are the right size, and your phone shows the right type of input for each one, with dedicated fields for email addresses, phone numbers, websites, and dates and times. When the checkout page includes all of this, customers will find ordering much easier and more appealing.
At Cream, we stay up to date on the latest developments in mobile-friendly design. We use that knowledge to optimize websites so they’re as easy and pleasant to use as possible.
Want a quote for a mobile website? Give us a call or send us a message through the contact form on our website.
