An iconic brand with a one-of-a-kind retail experience
For more than 40 years, Bennies Fifties has been a familiar name in the world of jukeboxes and ’50s collectibles. Its distinctive range of iconic products, from memorabilia and polka-dot dresses to pinball machines and LPs, has earned the brand a strong position in a unique lifestyle market. Beyond the physical store in Scheveningen, that signature brand experience also comes to life in the online store, Fiftiesstore.
An online store that brings the brand to life
Cream built an online store that puts the Bennies Fifties look and feel front and center. The design fits seamlessly with the brand’s recognizable 1950s atmosphere, capturing the feel of the physical store online. The result is an online store that doesn’t just sell products but lets shoppers experience the brand, too.
Online and offline, stronger together
With Fiftiesstore, Bennies Fifties has an online store that convincingly brings the brand’s character to the web while also strengthening its physical store in Scheveningen. The two channels complement each other well, boosting visibility, customer experience, and sales across both.
