Preventing abandoned carts
Reducing checkout abandonment is one of the most effective ways to improve your online store’s conversion rate. Once a customer has added an item to their cart and moved on to checkout, there’s plenty you can do to keep them from dropping out before they complete their order.
What stops shoppers at checkout
According to research by the Baymard Institute, the biggest barriers to completing an order can include:
- Shoppers don’t want surprises. These can come up when information isn’t shown up front, when shipping costs and delivery times are unclear, or when it isn’t clear which payment methods the store accepts.
- Checkout can put too many hurdles in the way, such as a large number of fields to fill in or having to create an account before paying.
- Checkout needs to load quickly and run without errors.
Our experience building and optimizing online stores has taught us that one simple technical change can solve these issues. Simplifying checkout and improving the user experience will significantly increase your conversion rate.
Removing barriers with OneStepCheckout
We implement OneStepCheckout in the online stores we build because it removes these barriers:
- No surprises for shoppers. All payment and shipping methods are shown up front, and shoppers can always see an up-to-date summary of their order and the total amount.
- No hurdles for shoppers. There’s no need to create an account first, and checkout only asks for the information that’s actually needed to process the order.
- Showing the entire checkout on a single page minimizes drop-off and makes ordering easier, especially on mobile devices.
Want to learn more about optimizing your checkout and improving your conversion rate? Get in touch with me.
