50 years of Bennies Fifties: a partnership that keeps evolving
Bennies Fifties recently invited us to celebrate their 50th anniversary and, above all, half a century of entrepreneurship. It’s a remarkable milestone, and one we have enormous respect for. Hats off!
During the festivities, the Franse family was even honored by the mayor of The Hague. It was a wonderful moment, and of course the celebration was pure Bennies Fifties: authentic fifties style all the way. With jukeboxes, pinball machines, classic gas pumps, and retro furniture all around, it felt like a museum had come to life.
Want to get a real sense of the Franse family’s passion and energy? We highly recommend watching their stories and adventures on YouTube: https://www.youtube.com/playlist?list=PLZSNAOYDM07YPRo8uBAwvJ3FwkOImOJbt
Driving online growth together since 2013
What makes this partnership extra special for us is that since 2013 we’ve had the privilege of contributing to their online growth. Over those years, we’ve been on quite a journey together. We started with a migration to Magento 1, then made the move to Magento 2, and when Hyvä arrived on the scene, we took that step together too.
For a company that embraces the 1950s, they’re remarkably good at keeping up with the times.
Multiple online stores and international growth
Over the years, we’ve worked together on a range of e-commerce initiatives. The international online store FiftiesStore.com was joined by a dedicated store for the Dutch market. There’s also Jukeboxparts.nl, devoted entirely to jukeboxes and parts. And we’re already looking ahead: soon, FiftiesStore.de will expand their reach in the German market.
E-commerce is never finished
But successful e-commerce isn’t just about going live. It’s about continuous improvement. Every year brings fine-tuning, optimization, and fresh plans for what’s next. Over the years, countless ideas have come up, some have been tried out, and new features have been put to the test. Some experiments fade away, while others become a permanent part of the platform.
MultiSafepay, for example, has been a trusted payment partner for years, keeping both Bennies Fifties and their customers happy. Customer service is a top priority too. It’s no coincidence they’ve long been a member of Thuiswinkel Waarborg, the Dutch trust mark for online stores, giving their customers extra peace of mind.
Looking ahead together
Each year, we sit down together again, not just to look back on what’s been achieved but, more importantly, to plan for the future. After all, e-commerce is never finished.
A great example is the integration with a Point of Sale (POS) system that’s being rolled out this year. Smartly connecting online and in-store sales channels creates a single, central view of inventory, orders, and customer data. The result: less manual work, a lower risk of errors, and a consistent customer experience, wherever the purchase happens. It’s a clear case of technology helping businesses work more efficiently and deliver better service.
Working together for lasting e-commerce growth
At Cream, we believe successful e-commerce starts with working together: getting involved, contributing ideas, and getting things done. It’s not just about building an online store. It’s about continuing to develop and grow together.
After all these years, we’re proud to say our partnership is both enjoyable and rock-solid. We’re grateful to play a small part in Bennies Fifties’ rich history, and we’re looking forward to everything the future brings.
On to the next milestone. Together.
